Woodcliff Lake, New Jersey, September 3, 2025
News Summary
Powerfleet has broadened the reach of its Unity AIoT platform with new deployments across construction and warehouse operations, a white‑label agreement with a major African mobile operator and continued strength in cold‑chain monitoring. The company highlighted a full‑company rollout of Unity’s AI video safety at a U.S. civil contractor, an in‑warehouse partnership with a North American communications provider, and a channel deal to deliver Unity to millions of African enterprise customers. The moves illustrate a strategy of landing with high‑impact use cases then expanding platform capabilities to deliver real‑time safety, compliance and operational insights.
Powerfleet’s Unity AIoT Platform Widens Reach with New Deployments, White‑Label Deal and Industry Recognition
Powerfleet, Inc. (Nasdaq: AIOT) has pushed its Unity AIoT platform deeper into construction, warehousing and African enterprise markets while keeping momentum in cold‑chain logistics. Between September 2024 and September 2025 the company announced a string of moves that show a clear play to turn sensor and video data into day‑to‑day operational decisions across multiple industries.
Topline developments
The company was named the global leader in cold‑chain monitoring by an industry analyst in September 2024. In March 2025 it launched advanced in‑warehouse Unity solutions through a strategic North American partnership with a major communications provider. In August 2025 the company struck a white‑label agreement with a large African mobile operator to bring Unity to millions of business customers. And in September 2025 a respected U.S. civil contractor deployed Unity’s AI video safety service across its fleet and job sites to boost safety oversight.
What the civil contractor deployment means
In a release dated September 2, 2025 and datelined Woodcliff Lake, N.J., Powerfleet said that Wright Brothers Construction implemented the Unity AI video safety platform company‑wide. The contractor chose the platform to gain clearer safety visibility, enable predictive coaching and trigger faster incident response. The rollout is presented as a move from passive video capture to active, automated safety intelligence that integrates into daily work routines. Powerfleet framed the deployment as illustrating its go‑to‑market method of landing with a single high‑impact use case, then expanding through the platform’s broader capabilities.
TELUS partnership expands warehouse reach
A March 10, 2025 release announced a partnership with a North American communications provider to offer Unity in‑warehouse solutions aimed at reducing injuries, improving compliance and optimizing asset use in warehouses across Canada and the United States. The rollout was positioned to leverage AI, IoT and network connectivity to help address warehouse safety issues highlighted in industry reporting, including forklift‑related injuries and worker safety concerns.
MTN white‑label deal targets enterprise customers across Africa
On August 11, 2025 Powerfleet announced a white‑label agreement with MTN Business South Africa, part of the large MTN Group. The deal pairs MTN’s network and connectivity reach with Powerfleet’s Unity AI‑driven platform so MTN can offer a branded AIoT solution to its business customers. The partnership was described as a way to move customers beyond legacy telematics and fragmented data silos, delivering real‑time AI insights for on‑road safety, in‑warehouse operations and connected asset efficiency.
Industry recognition in cold‑chain monitoring
In a September 17, 2024 announcement Powerfleet said an analyst firm ranked it number one among nine cold‑chain software vendors. The recognition cited the company’s integration of IoT trackers, refrigeration monitors and environmental sensors into a single smart trailer solution and highlighted Unity as a central, data‑agnostic platform that consolidates real‑time temperature and humidity data with analytics and compliance features.
Platform capabilities and strategy
Across the releases the company repeatedly described Unity as a cloud‑based, device‑agnostic platform that ingests data from any IoT device, OEM or external source and applies AI and machine learning to produce actionable insights. Typical capabilities mentioned include AI video safety, predictive driver risk management, predictive coaching, real‑time incident response, compliance automation, and cold‑chain monitoring with refrigeration control. Powerfleet said Unity serves industries such as industrial, logistics and transportation and that the business serves roughly 48,000 customers across 120 countries.
Market scale and partners
The August 2025 announcement noted MTN Group’s footprint of roughly 297 million customers across 16 markets and cited annual revenue figures. The March 2025 item referenced the communications partner’s base of over 20 million customer connections. Powerfleet has publicly listed tickers on multiple exchanges and operates from headquarters in New Jersey with global offices and partners.
Why this matters for construction and logistics
These developments show a broader industry shift from scattered point solutions to unified, data‑centric platforms that combine hardware, connectivity and cloud analytics. For construction and warehouse operators the changes aim to turn recorded data into timely, automated actions that reduce risk, improve compliance and make operational decisions faster and more consistent.
Reminder on disclosures and context
The company’s communications between September 2024 and September 2025 included the standard forward‑looking cautionary note used in corporate releases and listed investor and media contacts. One brief note in the supplied text also indicates the company reported quarterly financial results for the first quarter ended June 30, 2025, though detailed figures were not supplied in the material reviewed here.
Frequently Asked Questions
What is Unity?
Unity is Powerfleet’s cloud‑based AIoT platform that collects data from sensors, video and external systems, applies AI and delivers operational insights for safety, asset performance and compliance.
Which industries are using Unity?
Unity has been applied in construction fleets, warehouse operations, cold‑chain logistics and other transportation and industrial settings.
Who are Powerfleet’s recent partners and customers?
Recent announcements mention a U.S. civil contractor adopting Unity’s AI video safety, a North American communications provider rolling out in‑warehouse solutions, and a white‑label agreement with a large African mobile operator to distribute the platform to enterprise customers.
What are the key technical features?
Key features include device‑agnostic data ingestion, AI video analysis, predictive coaching and driver risk management, real‑time incident response, cold‑chain temperature and humidity monitoring, and cloud analytics that consolidate data into a single view.
How widespread is Powerfleet’s reach?
Public statements indicate the company serves about 48,000 customers in roughly 120 countries.
Key Features at a Glance
| Feature | What it does | Relevant use cases |
|---|---|---|
| AI video safety | Analyzes video to detect risk, support coaching and speed incident response | Fleet driver safety, site operations, accident review |
| Predictive coaching | Uses patterns in behavior and events to guide training and reduce repeat incidents | Driver training, operator performance improvement |
| Device‑agnostic data ingestion | Consolidates data from IoT devices, OEM systems and external sources | Cold‑chain monitoring, mixed‑fleet operations |
| Cold‑chain monitoring | Real‑time temperature and humidity tracking with refrigeration integration | Food transport, pharmaceuticals, perishables logistics |
| In‑warehouse solutions | Combines sensors, AI and connectivity to improve safety and asset utilization | Forklift safety, inventory handling, workforce retention |
| White‑label distribution | Enables channel partners to offer the platform under their brand | Telco and enterprise resellers, regional rollouts |
Deeper Dive: News & Info About This Topic
Additional Resources
- PR Newswire: US construction leader Wright Brothers selects Powerfleet Unity to advance on‑road safety
- Wikipedia: Telematics
- PR Newswire: Powerfleet launches Unity’s AI‑driven in‑warehouse solutions in partnership with TELUS
- Google Search: Powerfleet Unity in‑warehouse solutions
- PR Newswire: ABI Research ranks Powerfleet as the world’s No. 1 commercial cold‑chain solution
- Google Scholar: Cold‑chain monitoring AIoT
- PR Newswire: Powerfleet named a top innovator by ABI Research
- Encyclopedia Britannica: Internet of Things
- CNHINEWS: Industry/enterprise IoT news article
- Google News: Powerfleet MTN white‑label
Author: Construction FL News
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