Starian secures R$640 million strategic investment from General Atlantic

Florianópolis, Santa Catarina, Brazil, August 26, 2025

News Summary

Starian, a Brazil-based vertical SaaS company spun out of Softplan, has secured R$640 million in a strategic financing round led by General Atlantic. The Share Purchase Agreement is signed and closing remains subject to customary regulatory approvals. The capital will accelerate organic growth, product development, localized customer support and accretive M&A to expand Starian’s construction, legal intelligence and operational efficiency verticals. Headquartered in Florianópolis, the company reports over 16,000 clients and 1,500 employees and is pursuing an accelerated expansion plan to scale its product suites and enter additional industries.

Starian secures R$640 million strategic investment from General Atlantic

Florianópolis, August 22, 2025 — Starian, a Brazil-based multi-vertical software company spun out of Softplan in June 2025, has obtained R$640 million (reported as over US$115 million) in a strategic financing round led by General Atlantic. The Share Purchase Agreement has been signed, while the transaction’s closing remains conditional on customary market steps and regulatory approvals.

Key deal details

The company will receive R$640 million (stated as more than US$115 million) under a strategic investment led by General Atlantic. Documentation is in place following the signing of the Share Purchase Agreement; final closing depends on standard approvals and remaining steps in the timeline. No other investors were specified in the materials released alongside the transaction summary.

Planned use of funds

Starian intends to deploy the capital to accelerate both organic growth and accretive M&A. The financing is earmarked to strengthen product suites, broaden the company’s vertical offerings and support expansion into additional industries. Management also plans to invest in product development and in scaling localized customer support teams to address complex regulatory and compliance needs across Brazil.

Strategic context and company focus

Starian emerged as an independent business after a carve-out from Softplan in June 2025. The split left Starian to focus exclusively on private-sector solutions while Softplan pursues the public sector. Headquartered in Florianópolis, Santa Catarina, Starian positions itself as a vertical SaaS provider serving construction, legal intelligence and operational efficiency segments through recognized product brands and ecosystems.

The company’s core verticals are:

• Construction — organized around the Sienge Ecosystem;
• Legal Intelligence — led by the Projuris brand;
• Operational Efficiency — supported by Checklist Fácil and Runrun.it brands.

Scale, track record and targets

Starian reports more than 34 years of experience serving the private sector, a workforce of over 1,500 employees and an initial client portfolio exceeding 16,000 customers. Management has set a target to support 20,000 clients by the end of 2025, a goal the company intends to pursue through product enhancements and selective acquisitions backed by the new financing.

Market outlook and differentiation

Starian describes its addressable markets as fragmented and underpenetrated, with digital adoption still at early stages in many segments. The company highlights comprehensive functional coverage, localized customer support, tailored compliance capabilities, deep workflow integrations and long-standing customer relationships as distinguishing features. General Atlantic’s involvement is presented as a means to bring additional capital and global operational experience to accelerate consolidation and growth in Brazil’s vertical software space.

Investor perspective and objectives

General Atlantic’s investment platform spans growth equity and other strategies and manages a large global asset base. The firm’s support of Starian is framed around enabling a period of accelerated expansion, focused on both organic development and acquisitions, with an eye toward long-term value creation across Starian’s product lines and verticals.

Next steps and regulatory timeline

With the SPA signed, the remaining steps include routine regulatory clearances and any conditions customary to transactions of this size in Brazil. The parties have not publicized a concrete closing date; completion is subject to the market and regulatory processes that typically govern such deals.

Contacts and sources

Press contact details included in the release list a Starian press email and contacts for the investor. Further company information is available on Starian’s website.

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Key features at a glance

Feature	Detail
Deal size	R$640 million (reported as over US$115 million)
Lead investor	General Atlantic
Company origin	Carve-out from Softplan (June 2025)
Headquarters	Florianópolis, Santa Catarina, Brazil
Core verticals	Construction (Sienge), Legal Intelligence (Projuris), Operational Efficiency (Checklist Fácil, Runrun.it)
Clients and employees	Initial portfolio >16,000 clients; >1,500 employees
Use of funds	Organic growth, product development, accretive M&A, expansion into new verticals
Transaction status	SPA signed; closing subject to regulatory approvals and customary conditions

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Additional Resources

• General Atlantic: Starian secures investment
• Wikipedia: Starian
• TheSaaSNews: Starian secures over US$115 million
• Google Search: Starian investment General Atlantic
• FinSMEs: Starian receives over US$115M
• Google Scholar: Starian General Atlantic investment
• Pulse2: Starian raises over US$115 million
• Encyclopedia Britannica: Starian
• USA Herald: General Atlantic backs Starian
• Google News: Starian General Atlantic