Illustration representing General Atlantic's R$640M investment in Starian and the expansion of its vertical SaaS ecosystem.
Florianópolis, August 23, 2025
Starian announced a R$640 million investment from General Atlantic to accelerate growth, fund acquisitions and expand product offerings after its carve-out from Softplan. The capital will support organic expansion, targeted M&A and deeper customer integrations across core verticals — construction (Sienge), legal intelligence (Projuris) and operational efficiency (Checklist Fácil, Runrun.it). Starian reports more than 16,000 clients and over 1,500 employees and aims to broaden regional support and enter new private-sector verticals. A Share Purchase Agreement has been signed; closing is subject to customary regulatory approvals and other standard conditions.
Starian announced a strategic investment of R$640 million (more than US$115 million) from General Atlantic to accelerate growth, fund acquisitions and expand products and verticals following its carve-out from Softplan in June 2025. A Share Purchase Agreement has been signed, and the transaction remains subject to customary closing conditions, including regulatory approvals.
The capital is earmarked to support both organic expansion and accretive mergers and acquisitions, strengthen product development, and help Starian enter new private-sector verticals in Brazil. The company will use the funds to scale existing offerings, deepen customer integrations and expand regional support to address complex local regulation and compliance needs.
Starian was carved out from Softplan in June 2025 and now operates as an independent multi-vertical software provider serving the private sector. After the split, Starian took over all private-sector solutions that were part of Softplan, while Softplan refocused exclusively on public-sector products.
Starian operates a vertical SaaS model, building specialized software ecosystems that deliver end-to-end Software-as-a-Service (SaaS) solutions to private companies across several industries in Brazil. The company says it has positioned itself as a trusted partner in sectors that remain fragmented and underpenetrated, where digital adoption is still in the early stages.
At the time of the announcement, Starian reported an initial client portfolio of more than 16,000 clients, a workforce of over 1,500 employees, and a history of serving the private sector for more than 34 years. The company has set an internal target to support 20,000 clients by 2025.
Starian’s leadership presents the company as having built a long-standing foundation that supports its vertical SaaS strategy. With independent operations and the new investment, the company plans to move more quickly to strengthen leadership in its current business units and to launch into adjacent vertical markets.
General Atlantic, the investor, highlights Brazil’s software market as fragmented and underserved and views Starian as well positioned to lead consolidation of vertical software in the country. The investor plans to provide capital and global technology expertise, and to support a disciplined integration strategy focused on long-term value creation and acquisitions.
The parties have executed a Share Purchase Agreement. Closing of the investment remains conditional on standard market steps, including regulatory approvals and other matters set out in the transaction timeline.
General Atlantic is a global investment firm founded in 1980. The firm reports approximately $114 billion in assets under management as of June 30, 2025, more than 900 professionals across multiple regions, and a history of providing capital and strategic support to more than 830 companies. Other firm facts include total capital invested since inception of roughly $111 billion and a global presence spanning multiple offices.
For more information on General Atlantic, visit www.generalatlantic.com.
Starian contact: [email protected]
General Atlantic media contacts: Sara Widmann & Jess Gill — [email protected]
General Atlantic general inquiries: [email protected]
Capital Solutions inquiries: [email protected]
Recruiting inquiries: [email protected]
Media inquiries: [email protected]
Starian secured R$640 million (more than US$115 million) from General Atlantic after being carved out of Softplan in June 2025. A Share Purchase Agreement has been signed and closing is subject to regulatory approvals.
The funding will be used for organic growth, targeted mergers and acquisitions, product and platform development, and expansion into new private-sector verticals in Brazil.
Starian includes the private-sector solutions formerly under Softplan, organized across three core verticals: Construction (Sienge), Legal Intelligence (Projuris), and Operational Efficiency (Checklist Fácil and Runrun.it).
Starian reports more than 16,000 clients, over 1,500 employees, and more than 34 years of service to the private sector, with a goal of supporting 20,000 clients by 2025.
The Share Purchase Agreement has been signed, but the transaction closing remains subject to customary market conditions such as regulatory approvals and other closing steps.
General Atlantic is a global investment firm founded in 1980, with extensive experience providing growth capital, strategic counsel and operational support to growth companies across regions and sectors.
| Feature | Details |
|---|---|
| Announcement date & place | Florianópolis, August 22, 2025 |
| Investment | R$640 million (over US$115 million) |
| Investor | General Atlantic |
| Origin | Carved out from Softplan (June 2025) |
| Core verticals | Construction (Sienge), Legal Intelligence (Projuris), Operational Efficiency (Checklist Fácil, Runrun.it) |
| Clients | More than 16,000; target 20,000 by 2025 |
| Employees | More than 1,500 |
| Transaction status | Share Purchase Agreement signed; closing subject to conditions |
| General Atlantic AUM (Jun 30, 2025) | Approximately $114 billion |
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