California, August 27, 2025
News Summary
Procore announced a strategic leadership transition, naming its founder to move into an executive chairman role once a new CEO is appointed and adding a senior industry executive as Head of Industry Transformation. The company also revealed a multiyear cloud partnership to embed large language model services and AI agents into its construction management platform, and to list the product in the cloud provider’s marketplace. Separately, Procore became title sponsor of a Napa golf tournament that will open the FedExCup Fall Season, with event proceeds directed to regional and national charities.
Procore announces leadership shift, multiyear cloud and AI pact with AWS, and new golf sponsorship
Procore Technologies signaled a major strategic shift in leadership, cloud strategy and industry outreach in a single announcement. The company’s founder and chief executive will move into an executive chairman role once a successor CEO is in place. At the same time, Procore revealed a new multiyear partnership with a large cloud provider, named a senior industry executive to a new transformation role, and became title sponsor of a Napa golf tournament that will open the FedExCup Fall Season.
What was announced and why it matters
The most immediate news is a strategic agreement to deepen technical cooperation with a global cloud services provider. The arrangement covers joint go-to-market activities, engineering collaboration, and product work focused on construction. The partnership also brings Procore’s construction management platform into the cloud provider’s online software marketplace, enabling easier procurement and deployment for customers who use that cloud environment.
A central technical element of the pact is use of the cloud provider’s foundational large language model service to power Procore’s AI offerings. Procore plans to embed AI agents that automate construction tasks, analyze documents, streamline workflows and surface project analytics that aim to reduce risk and speed delivery. Cross-team engineering initiatives between Procore’s product and technology staff and the cloud provider are planned to accelerate those capabilities.
Leadership and industry transformation
The founder’s pending transition to an executive chairman position is contingent on hiring a new CEO. This leadership move accompanies the appointment of a senior industry executive as Head of Industry Transformation. In that advisory role, the executive will guide product and sales engineering teams on customer and partner requirements, draw on more than 25 years of construction technology experience, and support international adoption of digital tools.
AI, digital twins and customer use cases
The partnership emphasizes expanded use of AI-enabled workflows and data interoperability. Procore will use the cloud provider’s model-serving service to build and run AI agents for tasks such as document analytics and construction task automation. One contractor is already collaborating with the trio of company, cloud provider and contractor to digitize its construction management process and to use real-time project analytics to improve decision-making and reduce risk.
The announcement also referenced the growing interest in digital twins. While prominent, large-scale digital twin efforts have often focused on city-level uses—such as environmental monitoring and urban dashboards—contractors and software-makers are increasingly applying the technology at project and site levels to address labor and supply challenges, support operations and inform future design and facility management.
Sponsorship and community engagement
Separately, the company agreed to become the title sponsor of a long-running professional golf event in Napa. The tournament will be rebranded and will serve as the kickoff to the next FedExCup Fall Season at a resort venue in September. All four rounds will be televised domestically, with additional featured coverage available on streaming platforms. Net proceeds from the event are designated to benefit regional and national charities through a dedicated impact foundation.
Company scale and platform reach
The company reports that its platform has been used on over one million projects and has managed more than $1 trillion in construction volume. The platform connects owners, general contractors and specialty contractors and includes an app marketplace with partner integrations. The firm maintains a global office footprint and lists its corporate headquarters in California.
Notable operational and partnership details
- The cloud partnership includes joint product innovation and shared engineering efforts.
- Procore’s offering is now available through the cloud provider’s marketplace.
- Procore will leverage the cloud provider’s large language model service to power its AI agents and developer tooling.
- A contractor partner is piloting digitization and real-time analytics to improve project KPIs and reduce risk.
- The new industry transformation lead will advise product and sales engineering and will also hold external advisory roles in the broader building-science community.
- The Napa tournament will continue at its long-time resort venue and is intended to support local charities through event proceeds.
Timing and next steps
The cloud partnership was announced late in August and will roll out over multiple years. Product teams from both companies plan expanded collaboration in engineering and developer tools, and the company says further integration work is underway though specific product timelines were not disclosed. The leadership transition timing depends on the appointment of a new CEO.
FAQ
What does the multiyear partnership cover?
The partnership focuses on joint go-to-market work, product innovation for construction, AI-enabled workflows, engineering collaboration, and making the construction management platform available in the cloud provider’s marketplace.
How will AI be used on the platform?
AI will power agents for tasks such as document analytics, task automation and assistance to streamline project delivery and reduce risk. The company will use the cloud provider’s large language model service to run these capabilities.
Is there a financial payment between the companies?
The company’s announcement indicated the partnership has mutual benefits and interest; the disclosed information states the deal does not include a monetary component between the two companies.
Who is the new Head of Industry Transformation and what will that role do?
A senior construction technology executive with more than 25 years of experience has been appointed to advise product and sales engineering teams on customer and partner requirements, and to help drive adoption of digital solutions across regions.
What is the golf tournament sponsorship?
The company became the title sponsor of a Napa-based professional golf event that will serve as the kickoff for the FedExCup Fall Season. The tournament is scheduled for early September at a long-standing resort venue, with broadcast and streaming coverage and proceeds supporting charitable organizations.
Key features at a glance
| Feature | Description |
|---|---|
| Leadership change | Founder moving to executive chairman role once a new CEO is appointed. |
| Cloud partnership | Multiyear strategic agreement for go-to-market activities, engineering collaboration and product integration. |
| AI integration | Use of large language model services to power AI agents for document analytics, automation and project assistance. |
| Marketplace availability | Construction management platform listed in the cloud provider’s online marketplace for easier procurement. |
| Industry transformation lead | New senior appointment to advise product and sales engineering and advance digital adoption. |
| Event sponsorship | Title sponsorship of a Napa tournament that will open the FedExCup Fall Season; event proceeds directed to charities. |
| Platform scale | Platform usage cited at over one million projects and more than $1 trillion in managed construction volume. |
Deeper Dive: News & Info About This Topic
Additional Resources
- Construction Dive: Amazon-Procore digital partnership
- Wikipedia: Procore Technologies
- Business Wire: Procore Appoints Sandra Benson as Global Head of Industry Transformation
- Google Search: Sandra Benson Procore Head of Industry Transformation
- PGA TOUR: Procore title sponsor of Napa Valley tournament
- Google Scholar: Procore PGA Tour Napa Silverado sponsorship
- PGA Tour CDN: Tournament image (res.cloudinary.com)
- Encyclopedia Britannica: Silverado Resort Napa Valley golf tournament
- Business Wire: Procore Appoints Sandy Hoffman as VP of Diversity, Inclusion and Belonging
- Google News: Sandy Hoffman Procore Diversity Inclusion Belonging
Author: Construction FL News
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