Trades crews using a voice-enabled mobile app and AI features to manage quotes and site documentation.
Hamburg, Germany, August 13, 2025
Hamburg-based plancraft has closed a €38 million Series B led by Headline to accelerate development of AI-first, voice-enabled automation for trades. The mobile-first platform digitises quotes, time tracking, site documentation, project planning and invoicing to reduce administrative friction for small contractors. The funding brings total backing to over €50 million and will be used to build proactive AI agents, expand product features and hire product and AI specialists as plancraft scales across Europe, where it already serves more than 20,000 customers in 11 countries.
plancraft, a Hamburg-based startup that makes mobile software for tradespeople, has closed a €38 million Series B round led by Headline. The fresh capital brings the company’s total funding to over €50 million and will be used to accelerate development of AI tools, expand the product, and grow staff across Europe.
– Headquarters: Hamburg, Germany.
– Amount raised now: €38 million (Series B) led by Headline, with participation from Creandum, High‑Tech Gründerfonds (HTGF) and xdeck.
– Total funding after this round: over €50 million.
– Customers: more than 20,000 across 11 European countries.
– Team: over 100 employees, with offices or teams already in Germany, Austria, the Netherlands and Italy.
– Founding year: 2020. Founders are a CEO, a Chief Product Officer and a founding engineer.
plancraft offers a mobile-first, voice-enabled workflow platform built for construction and trades businesses. The software digitises the process from quotes to invoicing and covers quote creation, time tracking, site documentation and measurements, project planning, team coordination and invoicing. The aim is to remove administrative friction so contractors can spend more time on on-site work.
The Series B proceeds will be put toward developing AI-first automation — including plans for AI agents that can proactively manage customer interactions, create customised quotes, and optimise operations for small contractors. The company also plans to hire more product and AI specialists to support its expansion across European markets.
plancraft says it serves more than 20,000 customers in 11 countries and has grown its headcount from roughly 40 employees at the time of its Series A in mid-2024 to more than 100 today. Teams are already in place in Germany, Austria, the Netherlands and Italy, and hiring is ongoing.
The company positions itself against several structural problems in European construction: ageing workforces, acute skills shortages, rising bureaucracy, generational change at small firms, and urgent climate retrofits. Some sector figures cited by the company include that most construction businesses in Europe are very small (a cited figure suggests 95% of businesses have fewer than 20 employees, and another line points to 94% having fewer than 10 employees in Europe), 31% of German construction business owners are over 60, and the wider sector is a major contributor to emissions, with a claim that Europe accounts for 40% of global construction CO2 emissions. The company also points to a housing shortfall example: projected completion of 175,000 dwellings in Germany in 2025 versus a stated target of 400,000.
plancraft markets itself as an all-in-one trades-specific tool that keeps the whole process in one place instead of forcing contractors to juggle multiple systems. That positioning is offered in contrast to other trade software providers. The roadmap emphasises moving from voice-enabled workflows to full AI automation where agents can run routine business tasks, letting tradespeople use voice as the primary interface.
The founders come from trades and technical backgrounds: one grew up in a family of tradespeople, another has a civil engineering and software consulting background, and the founding engineer has more than 15 years of full-stack experience and helped turn early prototypes into a working product. The idea grew out of the view that existing back-office software for trades was too complex and slow for everyday use on sites.
Earlier financing includes seed funding in 2022 reported as €1.9 million from institutional backers plus €200,000 in seed capital. The mid-2024 Series A has been reported with differing figures in various sources (figures of €12 million and €15 million both appear). The new round is led by Headline with follow-on participation from Creandum, HTGF and xdeck. Investors point to strong customer traction, product fit and a clear plan to transform a traditional industry using AI and software tailored to trades.
The company highlights that women make up 32% of its workforce, a rate it says is higher than many peers in the regional startup scene. Headcount has more than doubled since the Series A, driven by hiring across product, engineering and operations to support international rollout.
plancraft’s message to small contractors is that software should reduce time spent on quotes, documentation and invoices, and that better tools can boost efficiency at a time when the sector faces labour and capacity pressures. The longer-term aim is to let tradespeople focus on hands-on work while software handles administration.
plancraft raised €38 million in a Series B round led by Headline, with participation from Creandum, HTGF and xdeck.
The money will be used to build AI-first tools and voice-enabled automation, expand the product and hire more product and AI staff to scale across Europe.
The company is headquartered in Hamburg, Germany, and now employs more than 100 people with teams in Germany, Austria, the Netherlands and Italy.
plancraft says it serves over 20,000 customers across 11 European countries, primarily small construction and trade firms.
It digitises and automates routine back-office work for tradespeople — quotes, time tracking, site documentation, planning and invoicing — with a focus on voice-first interaction and later AI agents.
| Feature | What it does | Benefit for tradespeople |
|---|---|---|
| Voice-enabled workflows | Let users create quotes, log time and capture measurements by speaking into a mobile app. | Reduces time spent typing and learning complex software on site. |
| Quotes to invoicing | End-to-end back-office flow that links quotes, orders, site docs and invoices. | Fewer tools to manage and faster order processing. |
| AI automation (roadmap) | Planned AI agents to manage customer interactions, build tailored quotes and suggest optimisations. | Further reduce admin work and help small businesses scale operations. |
| Mobile-first design | Apps built for use on phones and tablets at job sites. | Workflow fits naturally into on-site work and reduces data re-entry. |
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