A modern lifestyle hotel featuring trendy amenities in Sub-Saharan Africa.
Kasada Capital Management has made a significant acquisition by purchasing eight hotels in Sub-Saharan Africa, adding over 1,600 keys. This landmark deal underscores the region’s growing appeal among investors, driven by the rising demand for lifestyle hotels, property upgrades, and effective local partnerships. The hospitality landscape is evolving with increased competition and investor interest, promising further expansions and developments. As Kasada plans to enter the North African market, the future looks bright for the hospitality sector in Africa.
In a significant move for the hospitality sector in Sub-Saharan Africa, Kasada Capital Management has acquired eight hotels, amounting to over 1,600 keys. This acquisition is one of the largest single deals to date in the region, reflecting an increasing interest from investors. Strong investor interest is fueling expectations of more similar deals in the coming years as the demand for hotels continues to surge.
The growth of Sub-Saharan Africa’s hospitality sector is being propelled by three main factors. Firstly, there is a rising demand for lifestyle hotels, which have evolved beyond traditional accommodation to become vibrant social hubs. These hotels are characterized by trendy bars, rooftop lounges, unique dining experiences, and unconventional gym facilities. Secondly, investors are increasingly opting to upgrade existing properties instead of investing in new constructions, finding renovations more cost-effective and less time-consuming. Finally, the combination of international expertise with local market knowledge through project delivery partnerships is crucial for navigating the complexities of this market.
A recent survey indicates that approximately 80% of hotel investors are pursuing value-add investment opportunities, supporting the trend of refurbishing existing assets. Upgrading aging properties can yield a quicker return on investment, as enhancements often include increased room capacity and the integration of lifestyle-oriented concepts to boost non-room revenues. The success of these refurbishments hinges on the management’s ability to harmonize international strategies with local market needs, thereby navigating local regulation and cultural expectations effectively.
The successful partnership between Kasada Capital Management, QIA, and Accor exemplifies the effective blending of global and local insights in the hospitality sector. Experienced management teams are vital to overseeing the complexities inherent in renovation projects within operational hotel environments. They must manage compliance, budgets, timelines, quality, and stakeholder expectations to ensure successful project outcomes.
In relation to the rising popularity of sub-Saharan African hotels, Travel + Leisure readers have nominated their favorites in the 2025 “World’s Best Awards,” focusing on outstanding service and strategic location. Cape Town bathes in recognition, claiming four of the five top spots among African city hotels. Additionally, Giraffe Manor in Nairobi was celebrated for its unique experience involving resident giraffes, while Kilindi Zanzibar in Tanzania received accolades as the favorite African resort hotel.
Africa is undergoing unprecedented hotel development driven by global brands like Marriott, Hilton, and Radisson. Currently, there are 577 hotel projects underway across the continent, which will add approximately 105,000 rooms. In the last year, hotel projects in North Africa surged by 23%, while Sub-Saharan Africa experienced a more modest 6% rise. Egypt stands out with 143 hotels currently in development, offering a total of 33,926 rooms.
The average hotel development size varies; resorts typically encompass around 210 keys, while city hotels average about 170. The realization rate of hotel openings is improving significantly, rising from 21% in 2023 to 38% in 2024. Nearly half of the rooms in development are projected to become operational by 2025 and 2026.
The hospitality industry is also seeing a shift towards franchise models, signifying a growing trust in quality operators. Despite facing regional challenges, ongoing developments and new deals reflect promising opportunities for further growth within Africa’s hospitality sector.
Kasada Capital Management is poised to expand its reach further with plans to enter the North African market, specifically targeting Morocco by 2026. This strategic move signifies confidence in the potential for robust growth in the region’s hospitality landscape.
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