A modern approach to hiring in the construction industry with mobile technology.
1848 Ventures has invested $3 million in Propel People, a mobile-first hiring platform aimed at addressing labor shortages in the construction industry. The platform, designed to streamline the recruitment of skilled tradespeople, features AI-driven tools that enhance hiring efficiency. Propel People aims to tackle the ongoing labor deficit affecting the industry by providing innovative solutions for contractors to enhance their hiring practices. With dual-language support and a mobile-friendly interface, this investment is poised to transform how construction firms recruit and retain talent.
1848 Ventures has taken a significant step to address the construction industry’s acute labor shortage by leading a $3 million seed funding round for Propel People, a pioneering mobile-first hiring platform. Designed to help contractors secure skilled tradespeople more efficiently, Propel People aims to transform the traditional recruitment practices that have become cumbersome in an industry facing a substantial skills gap.
The construction sector is currently grappling with a labor deficit that is costing over $20 billion annually. This critical situation underscores the urgent need for innovative solutions to attract and retain skilled workers. Propel People is being developed within the 1848V Venture Studio to specifically address these hiring challenges, positioning itself as a vital resource for contractors.
At the helm of Propel People is newly appointed CEO Dexter Bachelder, who brings over 25 years of experience in construction technology. His extensive background includes leadership roles at leading tech companies in the construction space. Bachelder’s expertise is expected to drive Propel People’s mission to streamline the hiring process for contractors working mainly in the field.
Propel People introduces an AI-driven platform that enhances the hiring experience with several key features. The ProScore engine swiftly ranks applicants, enabling quicker decision-making and reducing the time needed to fill positions. Additionally, the platform includes instant screening capabilities and two-way SMS communication, which not only improves response rates but also allows for efficient pre-screening of candidates.
The platform’s dual-language support in English and Spanish further caters to the diverse needs of the construction workforce. As contractors often work on-site, the mobile-first design ensures that hiring managers can access the platform anytime, anywhere, making it an essential tool for quick decision-making in a fast-paced industry.
The recently acquired funding will be strategically used to enhance Propel People’s product development, expand engineering and marketing teams, and facilitate its entry into crucial contractor markets across the United States. With the growing demand for effective hiring solutions, the investment is poised to help Propel People gain traction in the competitive landscape of construction recruitment.
In light of the skilled labor shortage, Propel People presents an opportunity for contractors and HR teams to rethink and innovate their recruitment practices. By tackling the tedious aspects of hiring, this platform enables teams to focus on building cohesive and effective groups aimed at completing projects on time, overcoming the challenges posed by an aging workforce.
Customer feedback highlights the platform’s effectiveness. HR Manager Cassandra Roop of Design Electric, Inc. noted that Propel People has significantly improved her organization’s recruitment process, reflecting the platform’s ability to deliver practical solutions tailored to the specific needs of the construction sector.
1848 Ventures’ focus on scaling AI-native software companies showcases its commitment to empowering small and medium-sized businesses (SMBs) that grapple with evolving market challenges. Propel People stands as a testament to this mission, designed specifically to simplify the hiring process and equip contractors with the necessary tools to build strong teams.
As the construction industry continues to face labor shortages and project delays, innovation in recruitment practices is essential. Propel People’s introduction of smart hiring solutions addresses pressing industry needs, positioning itself as a transformative force in HR for contractors. With the backing of 1848 Ventures, Propel People is set to redefine how skilled tradespeople are recruited, helping contractors build effective teams amid ongoing challenges.
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