Construction underway for the new affordable housing project at 300 De Haro Street.
San Francisco, August 28, 2025
San Francisco has commenced construction on an 11-story affordable housing development at 300 De Haro Street in Potrero Hill, aiming to provide 425 new apartments for low to moderate-income tenants. This project is part of a broader initiative to address the city’s housing crisis and reflects recent legislative efforts to accelerate housing production. Criticism regarding community engagement and neighborhood impact has arisen as some residents express concerns about the project.
San Francisco has officially broken ground on a significant new project, an 11-story affordable housing development located at 300 De Haro Street in Potrero Hill. This initiative aims to address the city’s persistent housing crisis by providing 425 new apartments designated for low to moderate-income tenants.
The new housing units will cater to individuals and families who earn between 30% and 70% of the area’s median income, which translates to annual earnings from approximately $41,000 to $95,000. The apartments will primarily be compact studios ranging from 300 to 400 square feet. To optimize living space, these units are designed to incorporate convertible furniture, including features such as Murphy beds.
This development is one of the first projects to be executed under the recently passed Senate Bill 35, a legal framework intended to accelerate housing production in cities failing to meet statewide housing requirements. Senator Scott Wiener, the bill’s advocate, highlighted the legislation’s potential to catalyze more affordable housing initiatives, both in San Francisco and across California.
Despite the demand for affordable housing solutions, San Francisco, along with other cities in California, continues to grapple with meeting its housing goals. In fact, the city has only permitted 1,074 new housing units for 2024, marking its lowest output since the Great Recession. The soaring rental prices—averaging $3,280 per month in San Francisco and $2,330 in Los Angeles—underscore the growing disparities in housing affordability for local residents.
The 300 De Haro project initially aimed to provide mixed-income housing. However, changing economic conditions and the availability of financing options, such as low-income housing tax credits, led to a shift in plans, resulting in a fully affordable housing development. This pivot reflects a larger trend among developers who, facing financial pressures, are increasingly turning towards affordable housing as a viable solution.
Alongside the residential units, the project will feature approximately 6,000 square feet of retail space and several community amenities designed to enhance resident life. These include recreational lounges, fitness areas, and a rooftop deck, all aimed at fostering a sense of community among future tenants.
San Francisco is under pressure to build an estimated 82,000 new housing units by 2031 to effectively tackle the ongoing housing shortage in the state. The journey to the groundbreaking for the 300 De Haro development has been extensive, taking about six years to finalize due to various economic disruptions, including challenges posed by the COVID-19 pandemic.
As construction begins, reactions from local residents are mixed. Some community members have expressed concerns regarding the project’s height and its potential impact on the neighborhood. Critics have particularly pointed out the rapid decision-making facilitated by Senate Bill 35, which some believe may have sidestepped more thorough community engagement.
Despite these concerns, the developer has emphasized that this project aligns with a strategic push to increase the availability of affordable housing in San Francisco, especially given the challenging market landscape. Once completed, the 300 De Haro development is positioned to become the largest affordable housing project in the city since the onset of the pandemic, with an expected completion date of summer 2027. This project represents a crucial effort to mitigate the city’s affordable housing crisis and provide stability for its residents.
Downtown Brooklyn, New York, August 28, 2025 News Summary Alloy Development and the Vistria Group closed…
Upper East Side, Manhattan, August 28, 2025 News Summary Madison Realty Capital provided a $73 million…
Santa Monica, California, August 28, 2025 News Summary Santa Monica’s City Council voted 6-1 to adopt…
Cabarrus County, North Carolina, August 28, 2025 News Summary Cabarrus County seeded a $2 million Revolving…
Inverness, August 28, 2025 News Summary Johnston Carmichael has appointed Alison McGlashan as the new Tax…
Turkey, August 28, 2025 News Summary In a significant move to enhance civilian safety amidst rising…