Rabat, October 10, 2025
News Summary
AMG Building, a Marrakech-based developer, has launched a mobile application that lets clients follow and approve construction projects remotely. The app centralizes communications and documentation to enable milestone tracking, document approvals, photo and media viewing, and direct messaging with project managers. Designed for local and international buyers in Europe, North America and the Gulf, it provides notifications, traceability and real-time monitoring to reduce errors and speed decisions. Targeting luxury residential projects, the tool supports quality oversight and clearer timelines while helping project teams stay organized and provide individualized client attention across the construction cycle. The app is presented as part of the company’s wider digital strategy to increase transparency and efficiency.
AMG Building Launches App for Remote Construction Project Management
Rabat
AMG Building, a real estate development company based in Marrakech, Morocco, has introduced a mobile application that lets clients follow and approve construction projects remotely. The app centralizes project communications and documentation so clients can monitor every stage from planning through completion without frequent site visits.
The application is designed to serve both local buyers and international clients in Europe, North America, and the Gulf. It targets clients who cannot visit project sites frequently but want to stay informed about progress and to approve decisions in a timely manner. For international clients, the app offers a way to check updates, approve decisions, and ask questions without the need for travel.
The app consolidates several functions that were previously handled through emails, phone calls, or in-person meetings. Available functions include tracking milestones, approving documents, viewing photos, and communicating directly with project managers. The system sends notifications to alert clients when important updates are available, and it supports real-time monitoring intended to reduce errors that occur when communication is fragmented.
Karim Boukhalf, Head of Digital at AMG Building, said: the app was created because clients located far away lacked reliable visibility into project progress and wasted time in fragmented exchanges via email, phone calls, and messages. AMG Building also describes the app as part of a wider digital approach that places technology at every stage of project management.
The company adds that AMG Building APP was created to bring order, traceability, and transparency to the entire construction cycle. The monitoring and reporting features allow clients to follow quality and timelines closely. Example progress updates available in the app include foundation, structure, electrical work, and finishing touches. This level of detail aims to ensure expectations are clear, timelines are followed, and decisions can be made promptly.
The reporting and oversight tools are particularly important for AMG Building’s high-end residential work. The company is known for developing luxury projects that emphasize design, materials, and finishing quality, with a portfolio that includes the Ambassadeurs Collection and Le Petit Ambassadeur. For such developments, the app gives buyers a higher level of convenience and oversight during construction.
On the project team side, the app is intended to help project managers remain organized and provide individualized attention to clients. AMG Building positions the tool as supporting clearer timelines, improved traceability of decisions, and fewer errors caused by fragmented communication. Industry observers note that mobile applications for project management are becoming standard, particularly for companies serving global clients, and the new app positions AMG Building as a modern and forward-looking developer.
The launch strengthens AMG Building’s stated focus on innovation, customer service, and transparency in the construction process. By giving clients access to detailed progress reports and tools for approval and communication, the company aims to provide a practical solution for clients whether they reside locally or abroad.
FAQ
What does the app allow clients to do?
The app provides a platform for clients to follow every stage of their projects, from planning to completion.
Who is the app particularly useful for?
The app is particularly useful for international clients in Europe, North America, and the Gulf.
Why was the app created?
Karim Boukhalf, Head of Digital at AMG Building, said: the app was created because clients located far away lacked reliable visibility into project progress and wasted time in fragmented exchanges via email, phone calls, and messages.
What is the stated purpose of the app within AMG Building’s operations?
AMG Building APP was created to bring order, traceability, and transparency to the entire construction cycle.
What functions are available inside the app?
Functions available in the app include tracking milestones, approving documents, viewing photos, and communicating directly with project managers.
Which projects benefit most from the monitoring features?
The monitoring and reporting feature is particularly important for luxury residential projects where design, materials, and finishing quality are closely monitored by clients.
Key Features at a Glance
| Feature | Description |
|---|---|
| Progress Tracking | Follow project stages such as foundation, structure, electrical work, and finishing touches. |
| Document Approval | Approve contracts, plans, and change orders directly within the app. |
| Photo and Media Viewing | View site photos and media to monitor quality and materials without traveling to site. |
| Direct Communication | Message or call project managers to ask questions and receive updates in real time. |
| Notifications | Receive alerts when milestones are reached or when approvals are required. |
| Traceability & Reporting | Centralized logs and reports designed to improve order, traceability, and transparency across the construction cycle. |
Deeper Dive: News & Info About This Topic
Additional Resources
- AMG Building Launches App — Morocco World News
- Wikipedia: Project management software
- Zoomlion heavy-duty crawler crane supports construction — Plataforma Media
- Google Search: Zoomlion crawler crane Morocco 2030 World Cup stadiums
- Mohammed VI launches Kenitra–Marrakech high-speed rail construction — Atalayar
- Google Scholar: Kenitra Marrakech high-speed rail Morocco
- Hundreds object to plans for monstrous apartment block — Times of Malta
- Encyclopaedia Britannica: Rabat apartment development protests
- Hilton accelerates multi-brand expansion in Morocco — Hilton Stories
- Google News: Hilton expansion Morocco
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